Getting raided during your show can feel exciting… and a little overwhelming. A sudden wave of new viewers can either boost your sales or pass by quickly depending on how you handle it.
Here’s exactly what to do so you can turn that moment into momentum.
What Is a Raid?
A raid is when another seller ends their show and sends their viewers into yours.
This usually means:
- A sudden spike in viewers
- A lot of new people who don’t know you yet
Step 1: Acknowledge It Immediately
As soon as you notice the raid:
- Welcome everyone right away
- Thank the seller who raided you
- Start a giveaway if you choose to
Example:
“Hi guys, welcome in! Thank you so much for the raid, I really appreciate it. I'm going to start a giveaway in honor of the raid”
This sets the tone and shows confidence.
Step 2: Re-Introduce Yourself
Most of the people coming in have never seen your show before.
Quickly explain:
- Who you are
- What you sell
- What kind of show you’re running
Keep it short and clear.
Example:
“My name is Tracy, I sell vintage and antique home decor, and we’re running vintage variety today. Make sure you check out the shop!"
Step 3: Bring the Energy Up
A raid is not the moment to slow down.
- Speak with a little more energy
- Stay engaged with the chat
- Keep things moving
You don’t need to be over the top, just present and confident.
Step 4: Run Something Strong
If possible, follow a raid with a good item.
This could be:
- A popular piece
- A well-priced item
- Something visually interesting
This helps convert new viewers into buyers.
What Not to Do
- Don’t freeze or go quiet
- Don’t ignore the raid
- Don’t over-explain or ramble
- Don’t panic and change your whole plan
Stay steady and keep your flow.
Final Tip
A raid is an opportunity, not a guarantee.
The goal is to:
- Welcome people quickly
- Show them what you’re about
- Give them a reason to stay
Handled well, a raid can turn into new followers, new buyers, and repeat customers.
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